Personal Finance Magazines Influenced by Advertisers
The independence of editorial content from advertisers’ influence is a cornerstone of journalistic ethics. Jonathan Reuter and Eric Zitzewitz tested whether this independence is observed in practice. They found that mutual fund recommendations are correlated with past advertising in three personal finance publications but not in two national newspapers.
Their tests controlled for numerous fund characteristics, total advertising expenditures, and past mentions. While positive mentions significantly increase fund inflows, they do not successfully predict returns.
This entry was posted by David on December 5, 2006 at 3:54 pm, and is filed under Investing. Follow any responses to this post through RSS 2.0.Responses are currently closed, but you can trackback from your own site.